London Marathon
London marathon is held annually since 1981, in the month of April. Many celebrities from all over the Europe come to join and take part in this marathon. Due to the presence of many celebrities the event has many attractions for social welfare societies and welfare organizations because they will get maximum chance for fund raising and charities. According to race resources and some other news papers, London marathon has the largest proportion of prize money in the charity. As in 2006, the runners donated the total amount of 315 Million pounds in charity and in the year 2007 this amount increased to 78% of the total earned money by the runners. So London marathon leaves New York marathon behind which is also famous for fund raising and charities.
London marathon is also called flora London marathon. Flora is an organization which is dealing with the heart health issues. The organization held many programs for heart care and heart health, they have many consultant centers across the United Kingdome and it also organized many work shops which are contributing a lot in spreading the knowledge about the heart related diseases, how to care about heart related problems, their solution though proper diet manual and controlling the cholesterol level program. Other major sponsors include Adidas, TNT, BBC sports and holiday inn hotels. These sponsors not only invest their money for the marathon areas but also provide volunteers for London marathon.
London marathon volunteer’s registration can be done from their official website. Adidas also sponsor London half marathon or mini marathon and is known as Adidas London mini marathon as all the race merchandise are sponsored by Adidas. Besides the merchandise, Adidas also have major proportion in the prize money given to the runners and charities. The history of flora London marathon is started with Chris Brasher who was a famous Olympian and journalist. The marathon is based on the idea of New York marathon. The London marathon was established in 1981 and at its opening 7,500 runners took part in the race first time and nowadays the number of the runner increases to 36,396 and day by day its participants are increasing. At present day David Bedford is organizing the race and act as a major part in its governing body. Bedford has introduced many reforms in the race and its course like in 2005 London marathon course an alternate route along the highway is introduced for the Tower of London. London marathon official website is serving the runners in many ways. London marathon course map is also available there. All entries or registration facilities are available online. The website also gives a runner and browser the London marathon route details, London marathon facts, stories of marathon of the year.
London marathon results and map details, its requirements and travel disruption during London marathon, its solution and travel guidance all is available online. The ministry of tourism London specially publicizes about the event in many travel related magazines, newspapers and TV commercials to attract visitors from all around the world. They also make their visa policy flexible for tour in the days of this event. As this is a huge event of the Europe so visitors form all around the Europe and from the rest of the world come to see and participate in this event. Marathon also brings many attractions in the London cities like many shopping festivals, food festivals and other activities are associated with this event. The official website of London marathon also displays the London marathon list of runners two weeks before the race starts. After the event and race flora London marathon results are displayed on this site. These results can be obtained form many other nonofficial sites and from its headquarters in London.
