Runner's World
Runner’s world is international magazine for the professional and non professional runners. It is monthly published and contain all information about running events, runners interviews, fan corner, runners fashion wear, brands information, runner's world archives, up coming brands, medicines, runners world shoe review, running stories, runner's world customer service, track information and much more not only for runners but also for their fans. Runner’s world magazine website also serve in the same way as its magazine because there are still many places where runners world magazine was not given so at such places the runners and their fan can get all latest updates from runners world official website. Official website also have archive section and records section where a person can browse articles according to year such as December 98 runners world, January 2001 runners world etc.
The website is also available in Swedish, Dutch, German, Italian Australian and South African languages. Runner’s world magazine was issued first time in 1966. Bon Andreson was the first chief editor and he decides that name Runners world for his magazine. Hal higdon, a famous runner and writer was the first writer of that magazine. In 1980 Bob Andreson gave some of its publication rights to Robert Rodale including runners’ world magazine after that the magazines repute decreased due to many undesirable reason. The rights were saved by Rodale press until 2003 and Ambrose Burfoot is its recent chief editor which was its previous writer and now he contributed a lot for its repute and interest.
The new management succeeded in making a good impression of magazine again and in 2004 it won many awards and it was nominated for National magazine award three times, magazine toped in Adweek’s ranking and it was also included in A list of advertising age’s. These are all the notable achievements made by the new establishment. Runners’ world set its business outside the United States in early 90s. The first magazine which was issued out side the United Sates was in UK. Soon after that it was published in Germany, Italy, Sweden, Spain, South Africa and Australia. All this outside publishing is joint venture or license agreement with local publishers and they are allowed to add their local articles along with official articles to promote local runners, local events and local brands. As local runners need much more attention for their introduction so runners’ world is acting as blessing in disguise for such runners.
Runners’ world magazine cover always attracts its readers by famous celebrities of running sports. The celebrity might be of track runner, trail runner, marathon runner e.g. Erin patrice o'brien runners world covers attracted most of the customers and when this titled magazine was issued, it made record selling in single month. Erin Patrice O’Brien runners world magazine also include its interview which was appreciated and most read article of the month, read through magazine and website too. Similarly Kristin Armstrong runner's world title image attracts most of the readers toward its purchase.
These celebrities’ images are printed mostly in running apparel. Advertising some of the brands as well because it is most reading magazines about runners so many sports goods companies spent a lot of their money to show their product and this magazine provide a better platform to spread their message to the sports personals and other people as well. Runners’ world staff have experienced photographers department who are always in search of good images for runners world cover images and for the inner parts of the magazine.
